Social media: Why content isn’t shared

Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact.

Office 365 101: Subscription versions

Office 365 101: Subscription versions

For many business owners, cloud solutions have become a must-have. While there are cloud solutions for pretty much every business process these days, one of the most commonly integrated is cloud productivity suites like Microsoft’s Office 365. This business-oriented platform has a lot to offer, and like everything else from Microsoft, there are a number of versions to select from.

Better emails with the PAR structure

Better emails with the PAR structure

Email has become the main form of communication for many businesses. When first launched, many people treated email as simply an electronic version of company memos and letters and therefore created and styled them as such. Over time, email has become much more informal, and while this is great it can lead to problems in overall clarity of communication.

5 Free or affordable business platforms

5 Free or affordable business platforms

The holiday season can be stressful and expensive for everyone, employees and business owners alike. While it is great to start a new year, it can be tough to justify or find the funds for new expenses, even if there is a real need. Instead, you may want to look for cost saving tools that can help improve business operations for less.

Tis the season…

…For even more viral and scamming activity than usual.

For me personally, it started when I received a fax via email around Thanksgiving. It was from “me”. I did not send myself a fax. I hadn’t sent anyone else a fax around that time.

New work-oriented Facebook coming soon

New work-oriented Facebook coming soon

At work, the Internet is both a great tool that enables more efficient work and a massive distraction to many, especially those who are active on social media. Check with any employee and you can probably guarantee that they have accessed Facebook while at work.

Regin – how bad is it?

Regin – how bad is it?

Spend even a small amount of time looking at the various massive malware threats out there and you will find that security experts are usually able to figure out who developed it, the intended targets, and where it is most prevalent. In early November, news broke about a mystery security threat called Regin that has been around for years, but which experts seem to know comparatively little about.

What exactly is OneDrive?

What exactly is OneDrive?

Businesses who subscribe to Microsoft Office 365 gain access to a number of programs, one of which is OneDrive for Business. At first glance, this would appear to be the same as the OneDrive that personal users also access. However, despite sharing the same name, they are two different programs.

Safari 101: Keyboard shortcuts

Safari 101: Keyboard shortcuts

With the recent launch of OS X Yosemite, Apple also released a number of new software updates, including a new version of their Internet browser – Safari. What is really great about Safari, as with all other Apple apps, is that there are a large number of useful keyboard shortcuts that make using the browser just that much easier.

5 Tips to effective DR plans

5 Tips to effective DR plans

As a business owner you must be constantly aware of threats to your business. One of the best ways to mitigate many of these dangers is to develop and implement a Disaster Recovery Plan. In order to help ensure that your business is ready to recover from any disaster, here are five real-world tips that can help see you through.