Social media drives business development

Social media drives business development

Social media has been increasing in popularity amongst business owners more than ever before. From LinkedIn to Twitter and Facebook, social media has enhanced ways in which businesses communicate with one another, leading to quicker connections and even stronger relationships.

Three Mac skills to get you ahead

Three Mac skills to get you ahead

The New Year is a great time to brush up on skills that can drive greater productivity and efficiency, or just save you time in completing routine IT tasks. Whether you are a long-term Mac user or have recently converted to the Apple way, it can be easy to fall into a rut of thinking you know your way around your system, when in fact there is always something new to learn.

What to learn from Sony’s security breach

What to learn from Sony’s security breach

The scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations.

Apple 2015 – 5 Developments to expect

Apple 2015 – 5 Developments to expect

As we look ahead to new tech developments for 2015, we also appreciate what an interesting past year it has been for Apple, with new versions of iOS, OS X, iPhones, and iPads released. The company has undoubtedly a lot to offer businesses, but the question is, with such a good year in 2014, what can we expect from Apple in the year ahead?

1. Apple focuses more on business solutions

Early in 2014, Apple announced that they would be entering a long-term partnership with enterprise giant IBM. The idea behind this was that Apple would work with IBM to develop a better way to bring mobile solutions to businesses and whole industries.

Spear phishing attack uncovered

Spear phishing attack uncovered

There are so many ways that hackers can gain access to your computers and systems it boggles the mind. One of the more popular tactics employed is the increasingly common spear phishing. In early December 2014, news broke of a new, super savvy, spear phishing campaign that had succeeded in scamming top Wall Street companies and could be a danger to small businesses as well.

Define: Online backup solutions

Define: Online backup solutions

When it comes to backing up your important business data, there are many options available to your company. One of the increasingly common choices is to use online or cloud-based backups. Despite the popularity of these systems, there is still confusion over what exactly online backup is and the benefits it can bring businesses.

Social media: Why content isn’t shared

Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact.

Office 365 101: Subscription versions

Office 365 101: Subscription versions

For many business owners, cloud solutions have become a must-have. While there are cloud solutions for pretty much every business process these days, one of the most commonly integrated is cloud productivity suites like Microsoft’s Office 365. This business-oriented platform has a lot to offer, and like everything else from Microsoft, there are a number of versions to select from.

Better emails with the PAR structure

Better emails with the PAR structure

Email has become the main form of communication for many businesses. When first launched, many people treated email as simply an electronic version of company memos and letters and therefore created and styled them as such. Over time, email has become much more informal, and while this is great it can lead to problems in overall clarity of communication.