5 Handy tips for optimizing website images

Did you know that images not only make your website more attractive and engaging to customers, but they’re also important for your site’s SEO? If optimized correctly, images can improve your site’s page loading speed and search engine ranking. Here are some tips for optimizing website images. What is image optimization? Image optimization is the […]

SEO recommendations for website images

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of improving your business’s online presence. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more […]

Top tips for making your website look awesome

Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking out your images. A picture is indeed worth a […]

Optimizing website images for SEO

Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to make improvements. One of the things they tend to glaze over is image optimization. Do images really […]

How to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety […]

Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results. How Google changed search […]

SEO considerations for your sites’ images

When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier. […]

Customizing search results for your brand

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand. […]

A +1 for Google +1

Google is making its searches more effective through the introduction of Google +1, an experimental program that allows users to recommend websites by pressing a +1 icon that appears beside Google search results. Visit google.com/experimental and see what the fuss is all about. While still in the experimental stage, there is a lot to be excited about with Google’s new thingamajig, Google +1 from Google Labs. Google +1 is essentially a button next to each search engine result that you can click when you want to recommend a particular link or website. Google describes it as something you use “to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search.” The program is not available for everyone just yet, but participating and testing it out is easy. You’ll need a Google profile to participate, then just go to google.com/experimental and click the “Join this experiment”. After a few minutes, you’ll begin seeing a +1 icon / button beside results on any Google search results page. Click the button for sites you want to recommend, and Google will ask you to confirm. On your Google profile, you’ll have a tab where you can see the sites you’ve recommended through +1. You’ll also have the option to uncheck the box that will allow Google to use your +1 information to send you targeted advertisements. Especially for businesses, a +1 for your website can maximize your SEO capabilities as well as lend credibility to your website. Anyone can +1 your website – colleagues, clients, and even friends – so the more +1s for your site, the more visible it becomes. Try Google +1 and see how it works for you.

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