Marketing tips for your business

Marketing tips for your business

No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful tool to boost your business’s profits sky high.

Boost your online presence with SEO

Boost your online presence with SEO

Technology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website, see what you have to offer, and make an online payment – all in a matter of minutes.

5 mistakes to avoid when investing in IT

5 mistakes to avoid when investing in IT

As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a mistake when choosing an IT solution.

How to measure social media ROI

How to measure social media ROI

For many businesses, social media is the the wild frontier of marketing. More and more companies are jumping on the bandwagon but it can seem a lawless place. This is why many newcomers tend to waffle around with no clear strategy and call it quits if they’re not making fast progress.

Retain customers with email marketing

Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also received a piece of information that could generate even more income: your customer’s email address.

Why businesses should opt for CRM

Why businesses should opt for CRM

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.

Why you should quit break/fix

Why you should quit break/fix

You’ve been using your break/fix contractor for years. For the most part, he’s been reliable and helped your business run a smooth IT operation. But you’ve been hearing more and more about Managed Services, and it’s peaked your interest. If you’re thinking about making the jump from break/fix to Managed Services, here are a few compelling ideas to consider.

How to choose the best MSP

How to choose the best MSP

Business owners increasingly realize the importance of adopting IT systems that are efficient, flexible, and cost-effective. But as customers’ expectations rise, their IT becomes far too complex and demanding for businesses to manage alone. This is why many businesses opt to contract a Managed Services Provider (MSP) to look after their IT needs.

Want to know the true value of Cloud services?

Want to know the true value of Cloud services?

You’ve been thinking about signing up for Cloud services. But you’re skeptical, and lingering questions are still bouncing around your mind. Will the Cloud really help my business? Will it increase profits? What is its true value and purpose? If you still have any doubts about this so-called futuristic technology, read on.