4 apps that offer the ideal VoIP experience

If you wish to bring down your wireless bill, download and use a VoIP app for making calls instead. Most apps are easy to use, and are low-cost or free depending on how you make your calls. Here are four of the best VoIP apps in the market today. WhatsApp The increasingly popular WhatsApp provides […]

4 misconceptions about the Cloud

Cloud computing has proven to be a cost-effective necessity for small businesses. However, there are still many owners who remain misinformed about the intricacies of cloud solutions. Here are some common misconceptions you should stop believing about the cloud. #1. Cloud infrastructures are unsecure Information security is a necessity for every business. And the most […]

How does Apple Pay work and is it secure?

Apple Pay is a way for iPhone and iWatch users to make credit card payments using only their mobile device. Although it’s incredibly simple to use, some small businesses are worried about whether accepting these digital payments will add to their data security burdens. However, once you understand how it works, you’ll see just how […]

Five tips to avoid a security breach

If you’ve read this blog before, you already know security is paramount to the success of any small business. We cover the ever increasing cases of security violation in big and small businesses, as well as national and international organizations where data, applications, networks, devices and networks have been illegally accessed by unauthorized people. But […]

Security tips for the small business

It’s been said so many times that many small business owners are likely to block it out, but the truth remains: cyber criminals target SMBs. Perhaps the reason for this ignorance is that when an SMB falls victim to an online attack, it’s not breaking news. But this time, in a recent NY Times article, […]

How Social Networks Help Small Businesses have a Bigger Voice

Smaller businesses usually face the difficulty of having their voices heard in the market today. While traditional marketing and advertising methods cost a lot more than many of these firms can afford, an effective alternative has arisen that is both efficient and cost-effective: marketing through social networking. One of the most difficult challenges smaller businesses face is having a bigger presence in the market. While many of these companies offer good, quality services at much more affordable rates, they are many times overshadowed by larger firms that have bigger budgets to spend on marketing, advertising, and the like. Things have changed, though, with the advent of social networking. What was once a simple, social, get-to-know-each-other tool between people on the internet has now evolved into a tool that small businesses can take advantage of in order to get their voices heard. The gist of social networking for business is the simple concept of reaching potentially millions of people at a mere fraction of what is normally spent on advertising and traditional marketing. The wide reach of social media allows businesses to find their voices and showcase what they can do. The playing field then moves from an unfair balance of advertising budgets to a battle of service quality and value for money, as it should be – and many smaller firms can compete effectively in this arena. There are many ways to tap into the social networking phenomenon to boost your online presence and aid in your marketing. If you are interested in knowing more about this, please contact us and we’ll be glad to assist you in developing strategies that fit your specific requirements and needs.