Most business owners don’t normally think they will be a victim of a natural disaster…not until an unforeseen crisis happens and their company ends up suffering from thousands or millions of dollars in economic and operational losses — all because of the lack of thoughtful disaster preparedness. This post gives small or mid-sized businesses (SMBs) […]

It’s been said so many times that many small business owners are likely to block it out, but the truth remains: cyber criminals target SMBs. Perhaps the reason for this ignorance is that when an SMB falls victim to an online attack, it’s not breaking news. But this time, in a recent NY Times article, […]

When you think business intelligence, you likely think about charts and graphs that reveal valuable data about your customers, profits, and operations. While these may be simple enough for some to understand, what if you could simplify your data even more? A new innovation in the business intelligence world may have just made this a […]

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value. In […]

If you think the idea of working from home sounds too good to be true, it’s not. Since the advent of the Internet, many business owners are open to the adoption of telecommuting, a strategy that allows their employees to work remotely in order to save commuting costs and time while increasing productivity. But of […]

If you’ve ever been in the car with a child constantly asking, “are we there yet?” you know how annoying a repetitive question can be. Unfortunately for Windows users, Microsoft has decided to take this method of annoyance to their own customer base, constantly nagging them to upgrade. If you’re as sick of this as […]

YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide […]

We all experience those days where we feel like we’ve been super productive and have managed to check off a bunch of tasks from our to-do list. But if you feel like these days are few and far between and you’d like to up the ante on a more consistent basis, it’s time to adopt […]

... start writing a column about how nice it is – and then watch it change before the column is done. That’s what happened when I started writing this last week in “almost shirtsleeves” weather -- and now I’m completing it, looking out the window at blowing snow and subzero wind chills.

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation. For businesses with a limited online presence, these ‘rant’ sites can even turn up on […]