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Beware of Search Engine Registration Scams!

Scammers are getting sneakier these days, using increasingly underhanded tactics to bait unsuspecting victims. One new scam involves asking for a “registration fee” for getting better visibility on search engine search results. As more and more people are becoming increasingly conscious about online scams, it’s expected that scammers and fraudsters need to step up their game and look for better ways to fool people into falling for their swindles. One new tactic these unscrupulous people have employed involves a notice or invoice sent to would-be victims indicating a need to pay a registration fee to be seen on a search engine. The price isn’t very high, less than $100, for a year’s “registration”. The notice claims that without the registration your website will be significantly more difficult to locate through search engines. It also sends you a deadline date indicating that the offer expires soon. The fact is, there is no such thing as an online “registration” for your website to be viewable in search engines. It’s still plain old SEO that gets you listed and seen, and no registration, much less a registration fee, is needed to be included in search engine search results. Cases have been filed against several companies caught sending such invoices. If you want your website to be marketed correctly, it’s best to consult legitimate internet marketing and SEO companies. They’ll give you all the right advice and they’ll have the tools and skills to market your website properly. As for these “offers”, the best thing is to delete them on sight. Don’t click on the links, as these also flag your email as a target for more spam and scams to be sent your way. If you are looking to increase your website’s online visibility, please don’t hesitate to contact us and we’ll be happy to discuss a detailed and customized program SEO program that works for you.

Need A Break? Tax Law Extends Single-year Equipment Deduction Through 2011

When you acquire equipment for your businesses, you can deduct the entire cost in a single year, thanks to a tax break that’s been extended through the end of 2011. In the past, business equipment such as computers and machinery had to be deducted over a number of years. Then a new tax code provision was enacted to help spur economic growth. That provision, called Section 179, allowed taxpayers to deduct the cost of equipment as an expense rather than requiring the cost of the property to be capitalized and depreciated. In other words, single-year deductions were permitted — much to the benefit of small and medium businesses. The Section 179 deduction started out at $25,000, increased to $125,000 then $250,000, and finally ended up at $500,000. And many assets qualify for the tax break, including computers, software, office machines and furniture, manufacturing equipment, and vehicles that weigh more than 6,000 pounds. How does it work? Lets’ say you have a $600,000 profit and don’t want to pay taxes on that entire amount. At the same time, you need new computer equipment. You can buy that new equipment for $500,000 and only owe taxes on $100,000 of your profits. Section 179 was set to expire at the end of 2010, but it’s now been extended. The Tax Relief Act of 2010, signed on 12/17/10, allows business owners to take Section 179 deductions through the 2011 tax year. That means 2011 is a great year to consider purchasing equipment, because the immediate writeoff helps businesses such as yours keep more cash free for other purposes. “There is a big advantage to having that cash flow right away,” says Abe Schneier, a senior manager at the American Institute of Certified Public Accountants. “Even in the best of times, it is hard for many small businesses to borrow money for any sizeable investment.” Related articles: Equipment eligible for the Section 179 deduction

Malware Virus Now Targets USB Devices

Plug-in USB devices, such as thumb drives, USB storage hard drives, are a very popular method of transferring digital files. However, they have also lately become a hacker’s favorite way of spreading malware. Find out why your company might be vulnerable to malicious software (malware) brought by infected USB devices. A USB device is indeed a useful, economical way to transfer data. In fact, according to Gartner IT research and advisory company, there were roughly 222 million USB devices shipped in 2009. However, a recent study shows that though USB devices are a convenient means of transferring information, they can also serve as channels to transmit potential threats. In fact, 25% of malware these days is built to spread via USB devices. Most small businesses particularly are utilizing USB drives for the convenience they bring. But as consumers become more technically savvy about malicious attacks via email and other modes, cyber offenders are now shifting to USB devices to spread malware. Moreover, they want an easier and faster way of hacking into secured computers, making malware distribution via USB devices a viable option. Being a small to medium-sized business, your company might also be at risk for the following reasons: Outdated operating systems. Newer versions of operating systems like Windows Vista and Windows 7 definitely provide more security against malware-infected USB devices. If you’re still running on Windows XP, contact us immediately and we will update your operating system to avoid unwillingly sharing your confidential business information to servers across the globe. We will ensure that you have the latest version of Windows, Macintosh, or whatever OS your company uses. Insufficient security knowledge. Not all employees are familiar with malware attacks via USB devices. Some may even plug a misplaced flash drive into their work PC, hoping to find its rightful owner—without knowing that it contains a script that can search sales record and or contact list. As your IT service provider, we will help you implement security guidelines against unsafe USB use to prevent potential malware attacks that can ultimately harm your business operations. No other options to share information. Most small businesses solely rely on USB devices to share data with their employees. While it is convenient, using them on a daily basis can be unreliable and risky. Talk to us about cloud-based solutions and other better and more secure methods to share and store files. We believe that USB-spread malware is even more perilous than email and other means of transmitting malware.  That’s why companies, no matter how big or small, should take this alarming issue seriously. Contact us soon and let us help you protect your business from any would-be malware attacks.

How Unfriending Helps Business

With the growth of social networking, it is becoming increasingly difficult to separate business connections with personal connections. November 17, 2010 was declared by Jimmy Kimmel during his television show as “National Unfriend Day”, the opportunity for all Facebook users to declutter their Facebook pages by “unfriending” people in their friends’ lists. He claims that Facebook has been “cheapening” the idea of friendship. To many the idea was hilarious, but others are seriously considering the wisdom of unfriending. Is Kimmel on to something here? Can unfriending benefit your online business? Research shows that as social media gets bigger, we’re getting smaller. Brian Wong, a network marketer says it simply: “With the growth of social networking, I am finding it increasingly difficult to separate business connections and personal connections.” He says that having almost 1,000 friends on Facebook has made it difficult for him to see the feeds and updates of his “real” friends and important business partners. Lately there is a growing trend of de-scaling on the internet. People have started “pruning” their social lives online. For example, the popular Farmville app lost 30 million players this year, and people are beginning to realize that conversations and comments are more important than a huge number of blog hits. So how can de-scaling and unfriending help your business? The drive to be more intimate can benefit your business by allowing you to form a tighter circle of customers, more successfully establishing you as a preferred channel for consumption. Luckily, there are tools that can help you descale your social networks: Path – Offers small-scale communities where people feel more comfortable sharing personal information. It controls who can view your information and does not include features that make your content viral. Letter.ly – A subscription-based newsletter for bloggers who feel that public posts decrease the quality of conversations. This newsletter opens discussion only to people who pay, or who are privately invited to read a blog post. GroupMe – A texting app which limits your group text participants to only 14, to ensure that meaningful dialogues take place. What about the flip side of unfriending and descaling? While you’re considering who to eliminate from your social circles, your contacts are likely doing the same. Here are some tips to help you make their cuts: 1.       Be selective in your communications. Of course, your product is important – to you. But not every little detail is as important to your audience. Be sure to focus on key features and benefits from your audience’s perspective. 2.       Stay on topic. Always give relevant communications to your customers, and never rant or badmouth competitors. This is a sure way to lose customers. 3.       Provide value. In addition to talking about your product or service, find ways to provide value to your circle of friends. Understand topics and pain points important to them, and provide valuable information and advice to help them succeed. You’ll soon come to be considered as a valuable resource to your contacts – one that they want to keep in their online social groups. One thing is clear: quality is still more important than quantity, especially in the current economic downturn when people are downsizing everything. Start “pruning” your social network – and take steps to avoid being pruned – and you’ll reap the benefits of having a tight circle of loyal friends and customers.

Beware of Malware-Infected Websites

Security firm Dasient warns users against the rising number of malware-infected websites. Dasient , a company specializing in combating malware on websites, has released a new report claiming that over 1.2 million websites were found to be infected by malware in the third quarter of 2009 , more than double the number during same period last year. These infected websites are especially dangerous since, unlike other forms of malware vectors, they don’t require the user to click on a link or open an attachment. They infect users through “drive-by-downloads” or by just visiting the infected website. Hackers take advantage of the dynamic and interactive features of today’s modern websites and social networking sites to deliver their payload. Other dangerous forms of infected websites are those hosting fake antivirus scams, which fool users into downloading malware posing as legitimate antivirus software, as well as malvertisements, which pose as legitimate advertisements but instead are malware vectors. With the growing threat of malware, how confident are you that your systems are safe? Contact us today and find out how we can help.

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